Is Facebook Still a Relevant Platform for Hotel Social Media Marketing?

Most social marketers still consider Facebook their most valuable hotel social media platform and it shows by the amount of ad revenue poured into the platform. 2017 ad revenue for […]

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Are big OTAs abusing their power?

What comes between a hotel or bed and breakfast (B&B) and its client? Not so long ago it could be a travel agent, who added value with their knowledge and […]

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Why The Right Hotel Images Are SO Important with OTA search

Imagine creating a product so well-known, so pervasive in the market, and so closely identified with a particular solution, that your product name becomes synonymous with the product itself. ‘Kleenex’ […]

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Here’s One Way Hotels are Failing Pre-Arrival Guests

When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just […]

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Revenue management technology – a low, mid or high-tech approach?

Revenue management technology – a low, mid or high-tech approach?

Taking a walk through the E-travel halls of the major industry fairs like ITB in Berlin or WTM in London and seeing all the technology options available leaves many hoteliers […]

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Summary Global Hotel Performance Q2 2017 (STR)

Asia Pacific The hotel industry in the Asia Pacific region reported positive results in the three key performance metrics during the second quarter of 2017, according to data from STR. U.S. […]

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TechTrends: Top trends in hotel distribution

One of the most globally talked about topics is the changing hotel distribution landscape and the impact on hotels. This article looks at current trends in distribution, considering the past […]

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Revenue and cost strategies for boutiques, independents

With many moving parts and no brand systems or guidance to assist, it is essential to a hotel’s revenue success to invest in the right tools, most of which will […]

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OTAs and Hotels: Friend or Foe?

The relationship between online travel agencies (OTA) and hotels exists along a spectrum ranging from that of cooperation to one of acrimony. The tenor of interactions has historically shifted over […]

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Predictive Analytics for Hotels: Look to the Future for Big Results

Until recently, hotel owners and managers have been limited to using historical data to predict future performance.  Hoteliers have depended on occupancy as the gold standard for revenue generation. NB: […]

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