Business Travelers Expect Cross Device Integration
The business travel arm of the Expedia group, announces results from its 4th edition Egencia Business Travel and Technology Survey* today, highlighting the increasing desire by business travelers for technology […]
Bing brings chatbots to local businesses. Here’s how hoteliers can prepare
Chatbots allow brands to communicate and sell to customers in a way that’s informal, easy-to-use and fun. And they’re quickly becoming a key information and shopping channel, with eMarketer reporting […]
4 Steps To Maximizing Lifetime Value Of Your Guests
In the world of consumer marketing, customer lifetime value (CLV) is a metric that is used to determine how much is reasonable to spend to acquire a new customer, or […]
Airline ‘ancillary’ revenue needs a strategic focus on product over price
There is far more to ancillary revenue than meets the eye and airlines and are starting to recognise that more clearly defined products could pay off. ‘Ancillary’ is a new […]
Loyalty Programs Must Move Beyond Discounts
Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the […]
New Study Unveils European Multi-Generational Digital Travel Trends
A new study commissioned by Expedia® Media Solutions, the advertising arm of Expedia, Inc., and conducted by Northstar Research Partners, explores the motives and behaviors of British, French and German […]
Hyatt Signs Deal With Booking.com as Hedge Against Expedia Impasse
Hyatt and Booking.com quietly signed a new and restructured distribution agreement in early June about a year short of the prior agreement’s expiration as the U.S.-based hotel chain seeks leverage […]
Indirect Booking Linked To Lower Guest Satisfaction
When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to experience a problem and be less satisfied with […]
Learn How to Create A Revenue Centric Culture in Your Hotel
In today´s highly visible online market place we simply cannot stop with a friendly smile and helpful staff to continue to see profits rise. We must build a Revenue Centric […]
When does a hotel customer become a “guest”?
When does a hotel customer become a “guest”? Is it at the point where they book a reservation? The moment they walk through the doors into the lobby? Somewhere in […]