Any specialty, and hospitality is no exclusion, comes with its own set of technical jargon and acronyms. We hoteliers are bombarded daily with ADR and Revenue Per Available Room (RevPAR) […]

Online reputation has become a major factor in the choosing of a hotel; now, most travelers will use online sources to review hotels and other tourism operators during their decision […]

Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on outdated metrics. Many of […]

  The past few years have given birth to a wide variety of revenue management ‘best practices’ and tools. What’s the equation for success?  Two of the major factors affecting […]

  A friend and foe, seasonality is a familiarity amongst many hoteliers who enjoy high occupancy, elevated ADRs, and a surge in revenue when in-season. As the seasons change, occupancy […]

NB: This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright. Despite recent troubles, the European travel market continues to reach new highs with projected revenue […]

Due to the speed at which travelers are sharing their experiences on the site, TripAdvisor found instances where a newly listed property was able to skyrocket to the top of the […]

Again and again, studies have highlighted how properly addressing sales and marketing, reputation, social engagement and a sound revenue strategy translates into sales, while ignoring them cuts into the bottom […]

Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations. Customers can now interact with Booking.com […]

In today’s fast paced hospitality industry, disciplines such as revenue management, digital marketing and distribution are persistently evolving and converging and this dynamically changing environment places a long list of demands on […]