Loyalty Programs Growing Members Faster than Engagement
As major hotel chains make a big push this year to increase the size of their loyalty programs through book-direct campaigns, they might take satisfaction in the fact that their […]
4 social tips for travel marketers
Cue the selfie of your deskmate bungee jumping in New Zealand, the photo of your hot neighbor surfing the North Shore, and the video of your nephews building a sand […]
Why independent hotels should note direct bookings drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]
Just how valuable are online reviews ?
The influence of online reviews for hotels and other tourism businesses on the purchase decision has been accepted for some time. Less known however is the financial impact of a […]
Making Sense of Google Analytics
Google Analytics is a tool that’s often spoken about in digital marketing, and worth being in the know about for any hotelier who wants to build a high-converting website. In […]
U.S. Hotel Revenue Growing, but Slowing
U.S. hotel revenue growth is slowing down, while expenses are on the rise. According to CBRE Hotels’ Americas Research’s 2016 edition of Trends® in the Hotel Industry, operating performance continued […]
How Resorts Can Beat Airbnb at Living There
The new Airbnb TV ads should strike terror in your heart, especially if you manage or own a resort. That is where I see the main – and growing – […]
Peakwork, next-gen travel distribution company, is ascending
Peakwork, a Düsseldorf-based travel technology company that builds distribution tools, has been expanding beyond its home region of Europe. In the past half-year, the 200-person company opened its first office […]
Direct Bookings are 9% More Profitable for Hotels
OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct Following the launch of book direct campaigns […]
Selling hotel distressed inventory should be stress-free
Juggling the day-to-day management of a busy hotel can feel overwhelming at times. All over the world hoteliers, just like you, are working hard to keep the many complex facets of […]