Better together and the shifting digital landscape
A Marriott-Starwood marriage will bring changes but digital holds promise even if brands like Facebook now want you to pay for products like Dynamic Ads ‘Better together’ – the slogan […]
RMS Must-Have: Elasticity & Competitor Rate Considerations
NB: This is an article from IDeaS Worried the hotel down the road is attracting more guests than you are? Contemplating dropping your rates to combat a dreaded seasonal lull? […]
Big Data Look Into MENA Travel Uncovers New Insight
NB: This is an article from Adara Travelers to the Middle East and North Africa (MENA) are predominantly male, affluent, organized and loyal, according to new research from global travel […]
Lowest Available Hotel Rates: A Friend or Foe?
Owing to increased Internet penetration and the booming sharing economy, which has an impact on the lodging sector, the online travel market in Asia-Pacific has grown in recent years. Technology […]
The rise of mobile and social as performance channels
Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]
Hotels and the dirty battle with OTAs
From point-of-sale shenanigans to wholesaler tactics and the rise of club rates, hotels of all shapes and sizes are fighting back and it’s not over yet. The battle for direct […]
RevPAR fall suggests hotel market has reached plateau
The UK’s hotel market saw its first decline in average RevPAR (rooms revenue per available room) in four years during the first three months of 2016 adding further fuel to the suggestion that […]
Turning the Luxury Hotel Experience into Online Bookings
NB: This is an article by Jennifer Alberts, Account Supervisor at HeBS Digital Though the economy travel landscape continues to change, luxury hotels are as prosperous and popular as ever. […]
Five ways revenue management analytics impress your owner
NB: This is a viewpoint by Brian Douty, chief financial officer at IDeaS. As the chief financial officer of a revenue technology company, bottom line financial performance always remains […]
Techniques to connect content with your audience
Understanding our audience is at the heart of all good content marketing. Fundamentally, content marketing is an exercise in empathy: understanding and appreciating the audience’s needs and providing content that they’ll […]
