website

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

Consider different upselling offers for different guest segments. In time you will find the offers which provide the best guest experience and most revenue

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

Families are taking many things into account when they travel this summer. What travel looks like and what travellers look for in a hotel has shifted

Does your hotel website design lean on stock photography to better communicate your story? Are there gaps that could be filled with stock?

Hotels can attract local and domestic guests by focusing on experiences people are craving now, following these actions to capitalize on existing demand

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement