website

There was a significant increase in mobile bookings – in June, traffic came in at 77% and in July, mobile revenue contributed 60% of revenue

Your website is the center of your hotel’s web presence. Your website is where guests look to validate their decision to book, whether direct or indirect

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

Just like your other physical assets, your hotel photography can become outdated and will need to be replaced – great photography is a big differentiator

Travellers want a website that reflects their demands and expectations; if your website does not engage them, it is unlikely to convert significant bookings

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

 Whether your goal is to grow subscriptions, capture email addresses, gain survey responses or increase revenue, A/B testing has become essential

The hotel was looking for a tactic to retain people on the hotel website, and encourage weekday reservations

By selling your hotel as an experience through content, you’re much more likely to succeed in relation to engagement and conversion

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests