website

Just like your other physical assets, your hotel photography can become outdated and will need to be replaced – great photography is a big differentiator

Travellers want a website that reflects their demands and expectations; if your website does not engage them, it is unlikely to convert significant bookings

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

 Whether your goal is to grow subscriptions, capture email addresses, gain survey responses or increase revenue, A/B testing has become essential

The hotel was looking for a tactic to retain people on the hotel website, and encourage weekday reservations

By selling your hotel as an experience through content, you’re much more likely to succeed in relation to engagement and conversion

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

A luxury hotel website is the first point of contact and your online website presence and optimisation is an ongoing process that must not be neglected

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think