website

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

A large majority of customers book hotels online. Even travelers who use OTAs often check out the best features of hotel websites

Searcher conversion rate measures a booking engine’s success, whereas user conversion rate measures combined performance of your website and booking engine

There was a significant increase in mobile bookings – in June, traffic came in at 77% and in July, mobile revenue contributed 60% of revenue

Your website is the center of your hotel’s web presence. Your website is where guests look to validate their decision to book, whether direct or indirect

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

Just like your other physical assets, your hotel photography can become outdated and will need to be replaced – great photography is a big differentiator

Travellers want a website that reflects their demands and expectations; if your website does not engage them, it is unlikely to convert significant bookings

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

 Whether your goal is to grow subscriptions, capture email addresses, gain survey responses or increase revenue, A/B testing has become essential