website

Using guest data and creating a personalised journey for these guests, you can provide great customer service and improve overall impression of your hotel

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives:

Website designs that feel relaxed, accommodating, and anticipate visitor needs build trust, leading to stronger engagement and loyalty in the long run

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

A large majority of customers book hotels online. Even travelers who use OTAs often check out the best features of hotel websites

Searcher conversion rate measures a booking engine’s success, whereas user conversion rate measures combined performance of your website and booking engine

There was a significant increase in mobile bookings – in June, traffic came in at 77% and in July, mobile revenue contributed 60% of revenue

Your website is the center of your hotel’s web presence. Your website is where guests look to validate their decision to book, whether direct or indirect

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue