website

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

Today, hotel business managers can easily and quickly craft gorgeous and functional hotel website with little to no experience

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

Marketing mistakes are common, if you are making any of them, don’t feel bad – you’re in good company! But you shouldn’t continue to ignore the problem

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily