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More hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings

Here is the round up of Hotel Success Stories from our Expert Partners during October outlining increased bookings and revenue

Since the guest experience begins with your hotel website, the messages displayed should be engaging and the design visually compelling

Here’s what you need to know now about the new EU Accessibility update and how to turn compliance into a guest-winning advantage

Search interest in “Travel Tuesday” has risen more than five-fold in just two years, even as “Cyber Monday” searches decline

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

This Halloween, don’t let potential guests vanish from your website, instead enchant them with personalized experiences that boo-st bookings

We walk you through exactly why landing pages matter for SEO, how they work, and what makes a landing page not just rank well, but convert too

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website