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Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

This Halloween, don’t let potential guests vanish from your website, instead enchant them with personalized experiences that boo-st bookings

We walk you through exactly why landing pages matter for SEO, how they work, and what makes a landing page not just rank well, but convert too

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

In this article, we outline 10 things you must look out for when it comes to your website and the booking engine you’re using for your hotel

This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency

The latest conversion driver? A perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking

In the competitive hotel sector, landing pages must be part of a marketing effort to convert prospective guests from website visitors into a direct booking