website

Is OpenAI Operator the Death of Traditional Hotel Website Search?
Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website

How Lifestyle Photography & Video Drives Inpiration and Bookings
Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments
How To Optimize Your Hotel For AI Search Like ChatGPT
Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests
Planning and Implementing a Perfect Hotel Photoshoot
Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!
7 Ways to Boost Your Hotel Website Conversion Rate
Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics

Checkmate OTAs: 5 Strategies to Increase Direct Bookings
Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

Cutting Down OTA Commissions to Drive Festive Season Bookings
Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm

8 Ways to Optimise Your Website to Increase Direct Bookings
If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised
What is the Importance of the Digital Customer Journey?
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. NB: This is an article […]
How to Optimize Your Hotel Website to Drive Group Sales
Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue