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We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

As the summer season kicks into high gear, hoteliers face increased competition, and opportunity. One of the most effective ways to increase direct bookings, drive guest satisfaction, and raise average […]

If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought

You could offer enticing, direct booking only perks – like free parking, welcome drinks, early check-in, or even exclusive rate discounts

A seamless mobile booking experience isn’t just convenient. It’s key to higher conversions, improved guest satisfaction and greater revenue