website

There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line

If your website looks like it’s from the ’90s, potential guests will assume your hotel is stuck in the past. Let’s dive into why an updated website is vital

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

Let’s focus on the here and now, and the most crucial priority – which is managing the small things that will help increase your Easter and summer booking

Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content

To maintain high conversion rates, it’s key to give potential guests a reason to choose you over competitors whatever their position in the booking journey