website

The 3 traditional pillars of direct distribution will continue to play a role, although their relative importance will shift as AI becomes more prevalent

There are techniques you can deploy to help you extend your booking window, giving you more lead time, steadier occupancy and healthier ADR

Let’s take a look at a few inspiring examples of how hotels can bring the winter spirit to life through personalized website experiences

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

For hotels, that means ensuring your website works seamlessly for everyone who wants to explore, book, or connect with your property

Conversion-focused website design is a secret weapon for those seeking growth, customer loyalty, and recognition from the community

With just a little seasonal housekeeping, you’ll set your hotel up for success over the festive period and head into 2026 with strong momentum

Strategic hotel lead nurturing closes the gap between interest and revenue, transforming casual inquiries into committed stays