website

The important question is not how to increase traffic. It is why so many guests hesitate at the final stage of decision-making on the hotel’s own website

An image quality score is a standardized way to evaluate the strength of a hotel’s visual content across its listings

Shop like a traveller, see your property through their eyes, anticipate what they are looking for, and be there to meet them at the right moments

Let’s explore what a modern hotel website should look like. Here are real scenarios, quick wins and investment ideas that will benefit hotels

AI doesn’t reward those who publish the most structured data. It rewards the brands whose data reflects real-world trust, consistency and performance

With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected

How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings

Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes