website

In an era of online booking engines and mobile apps, it’s tempting to dismiss calls as a relic, but the phone remains the highest-converting booking channel

The role of the website as an interface will be threatened as it faces increasing competition from conversational channels that operate outside a browser

When your website loses moment, it does not simply fail to close a transaction, it routes demand you created back into commission-bearing channels

Hotels do not solve OTA dependence by making the checkout path slightly better but by controlling more of the moment of introduction

For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches

Here are the top five ADA website accessibility failures most often cited in lawsuits against hotels, and what hoteliers should understand about each

Just like getting a hotel to rank on page one of Google, discoverability is about being an option in the consideration set, or were we even surfaced

The future contest is not over where bookings are processed. It is whether the hotel is specified before the agents begin to optimize the path

Green sustainability UGC shouldn’t live in a lonely Earth Day folder. It works best when baked into your broader Instagram marketing strategy

The important question is not how to increase traffic. It is why so many guests hesitate at the final stage of decision-making on the hotel’s own website