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With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected

How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings

Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes

Luxury hotels do not have an email problem. They have a demand problem – specifically, a demand ownership problem

Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]

We’ve analysed booking data from hundreds of clients to identify the critical tipping point where mobile traffic finally translates into dominant revenue

The problem with hotel distribution today is that most hoteliers are optimising distribution based on accounting numbers, not economic reality

Hotels can develop property-specific strategies that strengthen pricing decisions and improve marketing effectiveness to improve direct bookings