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We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy

Let’s bring these components together by taking a walk through the five essential components of a hotel cart abandonment recovery strategy

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

We explore how storytelling can transform your marketing, make your website copy engaging, your blog compelling, and help you get more bookings

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement