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Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?

Is the PMS truly the “heart” of the tech stack? Or is it the CRS/RMS; we know those companies would claim that each is the true “heart” of any property

Wondering what Business Intelligence solutions are & how they can help optimize your revenue management strategy? Confused about all the high-tech buzzwords

As more hoteliers adopt revenue management systems, and implement demand-based pricing strategies, how can hoteliers ensure their hotel stays competitive

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator?

What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation