travel
Choice is Driving the Travel Market
Choice is driving the market, travelers have never had so many forms of travel to choose from, from rail to rental cars and they can call a cab with just […]
Airbnb for Business Partners with Trio of TMCs
Airbnb announced a trio of noteworthy partnerships Tuesday. The company’s Airbnb for Business program has joined forces with American Express Global Business Travel (GBT), BCD Travel and Carlson Wagonlit Travel […]
Google enhancements for travel search and conversions
Google has announced a host of new features to make travel search simpler and aid conversions for retailers. In a blog published on Tuesday afternoon, Google stated that it expects […]
4 Things to Know to Market to US Travelers
NB: This is an article by Catlyn Origitano, Content Marketing Manager at Sojern According to Adobe, 82% of US summer travelers plan on staying domestic. With domestic flight prices down […]
Making online travel content for users in micro-moments
Google’s cleverly devised notion of ‘micro-moments’ poses interesting challenges for travel agents who want to continue to drive new customers to their websites. Don’t know what a micro moment is? […]
Cracking the code for programmatic!
Programmatic technology allows marketers to efficiently bid and place ads using data, enabling them to reach consumers with targeted messaging, on the right device, at the optimum moment of engagement. […]
Customise and share data: Democratising analytics
With data volumes that are booming exponentially, as well as diversifying analytics user profiles, the democratisation of web analytics is in full swing. A recent Gartner study emphasises the omnipresence and essential […]
From Berlin to Barcelona; will Airbnb ruin our cities?
To use the industry jargon, it is the ultimate “disruptor”. Airbnb, the website that allows homeowners around the world to rent out their spare rooms, has had a seismic impact […]
Are Travel Booking Bots Hot or Not?
NB: This is a viewpoint by Gadi Bashvitz, founder and CEO of OLSET. In the past few weeks I have been asked many times by partners, customer and friends what […]
Why Google poses the biggest threat to travel firms
NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]