travel

It’s no secret that consumers start their holidays online or on mobile. New research shows that for millennials it’s as many as half using their mobile to research and buy […]

A few weeks ago eConsultancy published the first half of my in-depth look at how Expedia converts visitors into customers. Part one looked at traffic from organic search and direct […]

Travellers who use Airbnb tend to be motivated by the service’s practical benefits (low cost, convenient location, and household amenities), and usually rent entire homes rather than sharing the accommodation […]

WeChat has become a marketers’ best friend when it comes to conducting a social network campaign in China, in this article we will first have a look at WeChat’s main […]

With the release of the Google Trips Android and iPhone app earlier this week, I decided to plan and visit London using the latest app from the search engine giant […]

There will be a shift in marketing budgets towards technology that helps travel firms convert their browsers into bookers in the next two years, according to an analytics specialist Cloud […]

In a week where the Marriott-Starwood deal concludes and Amazon Alexa forays into the UK with Skyscanner integrated as its flight search engine, we consider some other big picture trends […]

Today Google launches its first all-in-one travel app, Trips. The free app aims to be a personalized tour guide available for Android or Apple devices. The most powerful trick of […]

Digital marketing is a great way to burn lots of cash, now more so than ever. It used to be that SEO and Adwords were the only game in town. […]

Flexibility, personalisation and partnerships are just some of the ways to build customer loyalty Loyalty is a big issue in this fickle and competitive world where consumers are spoilt for […]