travel
4 Things to Know to Market to US Travelers
NB: This is an article by Catlyn Origitano, Content Marketing Manager at Sojern According to Adobe, 82% of US summer travelers plan on staying domestic. With domestic flight prices down […]
Making online travel content for users in micro-moments
Google’s cleverly devised notion of ‘micro-moments’ poses interesting challenges for travel agents who want to continue to drive new customers to their websites. Don’t know what a micro moment is? […]
Cracking the code for programmatic!
Programmatic technology allows marketers to efficiently bid and place ads using data, enabling them to reach consumers with targeted messaging, on the right device, at the optimum moment of engagement. […]
Customise and share data: Democratising analytics
With data volumes that are booming exponentially, as well as diversifying analytics user profiles, the democratisation of web analytics is in full swing. A recent Gartner study emphasises the omnipresence and essential […]
From Berlin to Barcelona; will Airbnb ruin our cities?
To use the industry jargon, it is the ultimate “disruptor”. Airbnb, the website that allows homeowners around the world to rent out their spare rooms, has had a seismic impact […]
Are Travel Booking Bots Hot or Not?
NB: This is a viewpoint by Gadi Bashvitz, founder and CEO of OLSET. In the past few weeks I have been asked many times by partners, customer and friends what […]
Why Google poses the biggest threat to travel firms
NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]
Hotwire accommodates evolving travel behaviors
Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after […]
Data Drives the Right Strategy in Any Age of Travel
Hoteliers never seem to agree what point in the industry cycle we’re in, and right now is no different. Is it the “Golden Age of Travel,” like we heard at […]
Progressive Web Apps help improve traveller experience
A few weeks ago Air Berlin demonstrated its Progressive Web App during the Google I/O developer conference. It’s staking a claim as the first airline with the service which enables […]