travel
Key Trends that Matter in Online Travel
At WIT 2016 Conference in Singapore last month, Lorraine Sileo, vice president research of Phocuswright, shared the key trends that mattered in online travel. Q. What are the big global […]
The “Connected Guest” – What Do They Really Want?
Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing […]
The four booking behaviours driving travellers
Men spend less time booking trips than women. Younger travellers tend to start their planning later. And 59% of travellers begin researching their next trip between one and three months […]
Middle East is the next battleground in online travel
It was only a few years ago that the growth in the global economy — and that of travel — was centred on the so-called BRICs (Brazil, Russia, India and China). Each […]
How data can overcome commoditisation in travel
Travel has become a commodity in many markets, making price the only differentiator but big data can help to differentiate offers, writes Andrew Hennigan In many cases travel has become […]
How travel brands are capturing millennial interest on mobile
There’s nothing quite like a bit of holiday research to get you through a rainy day. Now, according to new stats from Signal, more of us than ever are using […]
Amadeus suggests four online travel scenarios for 2020
The latest analysis from Amadeus uses a “scenario planning” methodology to paint a picture of what the future might hold for online travel agents. But unlike many similar projects, the […]
How Google’s new Extended Text AdWords can boost your performance
It’s no secret that consumers start their holidays online or on mobile. New research shows that for millennials it’s as many as half using their mobile to research and buy […]
How Expedia converts visitors into customers: Part two
A few weeks ago eConsultancy published the first half of my in-depth look at how Expedia converts visitors into customers. Part one looked at traffic from organic search and direct […]
Airbnb Guests Motivated by Low Cost, Use It as a Hotel Substitute
Travellers who use Airbnb tend to be motivated by the service’s practical benefits (low cost, convenient location, and household amenities), and usually rent entire homes rather than sharing the accommodation […]