travel

Marketing automation can transform your email campaigns into powerful, ongoing conversations for both customer acquisition and retention purposes. The travel industry is getting better at it – automated programs rated […]

The UK saw a 44% rise in the amount of time people spent consuming digital travel content to 2.4 billion minutes this year. Figures for the US, UK and Canadian markets […]

There has been a great deal of discussion around what the launch of Trips means for Airbnb… and for travel more broadly (if anything). Commentary has come from all quarters, […]

The year 2016 was another banner year for air travelers. Ticket prices continued a three year decline and capacity continued to expand, meaning travelers today have an overwhelming number of […]

It used to be relatively straightforward to predict annual online spending habits in the travel industry. January and July would form two travel “peaks”, with spending rising as holidaymakers book […]

In an ever-shifting technology landscape, we’ve identified three major trends that will have the greatest impact on travel,airlines, hotels and OTAs in 2017 Megatrend #1:  Connected Intelligence The world is […]

If you’re looking for customer loyalty, you won’t find much of it in the travel industry. While 74% of business travelers claim to prefer booking travel through one platform, only […]

Relying on user generated content (UGC) in social media marketing can be a gamble. It can work if you have a great creative idea, a sizeable existing audience and a […]

The travel industry is continually facing disruption, which often provides great benefits for travelers and a path to fostering a culture of innovation and new business models. A current trend […]

Conversational commerce (chatbots) may be in its infancy but now is the time understand how it fits into your digital strategy With social media came the dismantling of the wall […]