travel

Sustainability: The Next Stop for Spanish Tourism Excellence

We examine key aspects of sustainability that are relevant to travel and tourism and suggests ways stakeholders across Spain invest in sustainable offerings

Read more

The Importance of Micro-Moments in the Travel Customer Journey

Viewing micro-moments as part of a holistic travel customer journey helps you consider every step of the customer journey and optimize their experience

Read more

man in suit walking with a surfboard reflecting the rebound of business travel and bleisure travel trends

How to Capitalize on Business Travel Rebound & Bleisure Trends

Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways

Read more

How Are The Different Generations Traveling?

As the years go by, different generations have different priorities and the travel industry is starting to take notice

Read more

What Motivates Customers to Book Travel?

Understanding external factors that inspire whether or not a customer books a trip, along with what motivates them to upgrade, is key to travel marketing

Read more

Is Pent-up Travel Demand At An End? It Depends

Has the pent-up demand that helped fuel a surge in travel as the pandemic ebbed finally run its course? Analyses from two major financial institutions, Mastercard and Bank of America, […]

Read more

Tourism in the Metaverse: Can Travel Go Virtual?

The metaverse could enrich the tourism experience in countless innovative ways, but which use cases have most potential, and which are still deemed risky?

Read more

How to be Present for Your Guests at Every Stage of the Booking Journey

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

Read more

How to Market Your Hotel Destination When No One’s Heard of It (Yet)

An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative

Read more

ChatGPT and A.I. Already Changing The Way We Book Travel

Travel executives are thinking through the implications of the latest iteration with the race between Microsoft-funded OpenAI’s ChatGPT and Google’s Bard

Read more