travel

Potential of Generative AI to improve marketing ROI in travel sectors is enormous. We expect its adoption to be quicker than the shift to the internet

Ongoing challenges are expected, but there are optimistic indicators for an even stronger year ahead as organizations continue to leverage business travel

In years past travel has been a means to escape life, recent research shows travel is life in 2024 with three quarters revealing they feel more alive when on vacation

The surge of AI innovation sets the stage for travel companies to rethink how they interact with customers, develop products and manage operations

In the planning phase, travellers are considering their destination options and, like the research phase, they turn to numerous different resources

There was a staggering 131% increase in digital nomads from the US when compared to pre-pandemic 2019. Digital nomads are definitely on the rise

Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

Inflation and increased travel costs are squeezing wallets, however, travel spending is still prioritised against other discretionary spending

What else is in store for hotels in summer 2023? Below are 5 top trends we have identified for hotels this peak season: