Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.
A Millennial traveler is not as brand loyal as older generations, but they also like consistency. So loyalty isn’t out of the questions, especially when there are perks.
Every November, consumers fire up their devices and desktops to shop online and spend billions of dollars. Last year, 64 million people shopped online and in stores during the Black […]
Facing visibility problems on the Global Distribution System (GDS) is not uncommon. You can change this by partnering with the right consortia and getting the most out of your GDS […]