technology
Getting Ready for Returning Demand with the Right Revenue Strategy
There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly
Sentiment Analysis in Hotel Reviews
Sentiment analysis applies natural language processing (NLP) and machine learning to detect, extract, and study customers’ perceptions about a service.
Rejuvenate Your Revenue Strategy for 2021 and Beyond
Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend
Blockchain and Revenue Management: A Window Of New Opportunities
The use of blockchain technology in revenue management can be applied through inventory management, demand management and pricing strategies
The Top 3 Features to Look for in a Hotel Booking Engine
As travelers increasingly book hotels online, having a booking engine will make all the difference between staying competitive and giving up direct business
Lybra Announce Integration Between Lybra’s Assistant RMS & MasterYield’s PMS
Thourgh integration MasterYield’s PMS reservations data will populate Lybra’s Assistant, enabling the RMS to provide the most accurate real-time rates
The Hotel Website You Didn’t Know You Had
What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing
Top 10 Trends Impacting and Transforming Meetings in 2021
With the anticipation of widespread vaccinations in late Spring, we are seeing early signs of pent up demand for meetings and gatherings
4 Issues That Can Lower Your Hotel Forecast Accuracy
Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible
7 Effective Online Upselling and Cross-Selling Strategies for Hotels
While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance