technology

Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)

Besides using a guest app for core checkpoints such as check-in, checkout, it also has the capacity to become your No.1 marketing and sales channel

Running an Open Pricing strategy means that, as you get closer to stay date, you can override all BAR by LOS rates and just offer optimized one-night rate

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

Using an RMS that does not offer hotel competitor data can almost be compared to participating in a race with your eyes blindfolded

From customizing your booking engine to your brand to adding photos and descriptions, there are things you can do to optimize your online booking engine

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

Intelligent revenue management is not designed to replace human expertise. It is developed to help experts focus data insights that which affect forecasts

Revenue managers will need a new set of skills built on analytical thinking and cognitive flexibility to maintain effective revenue management decisions

Leveraging forward-looking demand data in revenue management has many advantages. Let’s go over the three most important ones