technology

Hotel managers who already have BI software should be challenged to think more creatively about its use and ability to drive property revenue

It provided the opportunity to rethink pricing strategy, moving from a price level system to an open pricing system, which is more dynamic and profitable

Is the metaverse a digital playground for friends? Or is it a commercial space for companies and customers? It’s a little of both

If we look at the legacy infrastructure that has limited our industry growth and scalability for years, it’s hard not to focus criticisms on the hotel PMS

Analytics is the bread and butter of revenue management. Provided in real time and conveniently visualized, it’s key to succeeding at the following tasks

Decide what are the most accurate hotel performance indicators, then define your objectives for each of them and build a plan on how to get the results

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input