technology

2022 is a difficult year to predict. 2021 was difficult to predict. And I don’t think many people got 2020 right. So how should you approach your pricing?

This scenario illustrates the difference between a traditional, points-based loyalty system and a rewards-based, instant gratification model

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

This white paper examines the tasks associated with revenue management and the reasons why the function was often burdened with workload issues

As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

Is the hotel experience a zero-sum trade off between technology enabled operating efficiency and the humanity driven essence of true hospitality?

A combination of growing demand and automated pricing adjustments, in real time, provided Atomize with the perfect conditions to deliver impressive results

A good hotel website will have several key functions that lead to conversions, customer satisfaction, and brand loyalty. We outline the main objectives:

I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them