technology
Social Media: Predictions in hospitality customer care
NB: This is an article by DJ Vallauri , Founder and President of Lodging Interactive Can you remember the days when your hotel’s social media marketing was so simple, when […]
Mobile: Enterprise adoption is travels opportunity
“We’ve got to move at the speed of mobile.” “Mobile app release cycles are like dog years.” “Mobile is the key to transforming our business.” We’ve all heard statements […]
Are chatbots ‘the beginning of a new Internet’?
Craving a taco for lunch? No need to go to your nearest Taco Bell or even download the app. You can just summon TacoBot on messaging platform Slack and even […]
Programmatic ads could do better at targeting a traveler
NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]
Facebook Messenger Takes To The Sky with KLM
In line with the chat app movement, the integration is expected to further Facebook’s outreach Having opened up its Facebook Messenger Platform for developers to integrate their services into […]
What is all the fuss with chat bots?
The chat bot is back in a big way, thanks to the rise of mobile texting and messaging apps. Its full name is actually “chatterbot,” and its has a long history, […]
Engage with Mobile Travellers in the Micro-Moments of their Research Journey
What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]
Supercharge Your Website and Watch Your Revenue Grow
NB: This is an article from Leonardo Remember the days when the only option for your hotel guests was to either phone your hotel directly or book through a […]
The Painful Truth About Hotel SEO (Part 2)
NB: This is an article from Tambourine and is the second and final installment You can read the first installment here Problem 3: SEO Has Become Even More Technical […]
Keywords: Are They Really Dead? An Experiment
A quantitative analysis of the claim that topics are more important than keywords. What’s more important: topics or keywords? This has been a major discussion point in SEO recently, […]
