technology
Driving loyalty through customer experience is the future
Travel firms that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. While competition on price is unlikely to go away, customer experience […]
Tracking Offline Interactions in Google Analytics
The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as […]
Demand Forecasts & Guest Demand Patterns
NB: This is an article from IDeaS In this post, demand forecasts take center stage. If your revenue management system (RMS) uses a single forecasting approach for all of your […]
Infor Delivers Enhanced Revenue Management Forecasting
NB: This is an article from Infor Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced the completion of a transformative […]
Booking.com Profits From Bidding on Hotel Names
Many cash-strapped independent hoteliers have been relatively laid back and allowed Booking.com to bid on their trademarked names and are even handing over their digital marketing and website creation […]
Analyzing & Controlling Rates & Segments
NB: This is an article from IDeaS The hospitality business climate is in a constant state of flux and no one is more familiar with the ups, downs and […]
Social Media: Predictions in hospitality customer care
NB: This is an article by DJ Vallauri , Founder and President of Lodging Interactive Can you remember the days when your hotel’s social media marketing was so simple, when […]
Mobile: Enterprise adoption is travels opportunity
“We’ve got to move at the speed of mobile.” “Mobile app release cycles are like dog years.” “Mobile is the key to transforming our business.” We’ve all heard statements […]
Are chatbots ‘the beginning of a new Internet’?
Craving a taco for lunch? No need to go to your nearest Taco Bell or even download the app. You can just summon TacoBot on messaging platform Slack and even […]
Programmatic ads could do better at targeting a traveler
NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]
