technology

Airlines presented with in-flight ancillary opportunities via Wi-Fi rollout

2017 may only be a few weeks old but for a number of carriers, particularly those in Europe, it is shaping up to be a landmark year. While in-flight Wi-Fi […]

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Get more Direct Bookings with a Winning (Hotel) Personality

Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the online presentation […]

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How to create a 360-degree customer view using data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you […]

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How to Send an Email that Gets Your Hotel Bookings

Email marketing is a much more personal way to communicate with your guests than ads, and it’s one of your strongest – and least expensive! – ways to drive direct […]

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Common Pitfalls of Google Analytics Campaign Tracking

Here at Fuel, we are all about simple and effective marketing solutions. In fact, our tagline is “Hotel Marketing…Simplified.” We try to execute that philosophy in everything we do. Google […]

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How Long Tail Keywords Can Drive Direct Bookings For Your Hotel

The most cost-effective way to drive traffic to your hotel website is organically, so it’s no surprise that hotel marketers want to learn more on how to do this effectively. […]

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Taking the first steps toward personalisation in 2017

Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually […]

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Predictive Intelligence: The Path to Loyalty & Beyond

I once stayed in the most charming bohemian B&B owned by a Belgian chef. From the twice-weekly supper club to the eclectic artwork, everything about this B&B was special, but […]

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Why 2017 Is the Year of the Hotel Guest

Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was […]

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Independent Hotels & Revenue Management: What are the best practices?

Revenue Management is one of the hot topics at the present time for improving hotel profitability, especially for independent hotels. Why is revenue management important to independent hotels today? Revenue management […]

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