technology
How the SaaS Movement Is Transforming the Hotel Industry
NB: This is an article from Stay n Touch The trends are clear. SaaS and cloud computing is here to stay. Leading hotels around the globe are restructuring their businesses […]
The future of everything in travel (hint: don’t look to Silicon Valley)
The Chinese believe that what happens at New Year influences your fortunes in the year ahead. Indeed, understanding China offers an insight into what is going to happen globally within […]
The top four user experience KPIs that travel brands should be tracking
How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands. I’ve talked to so many travel marketers who are still in […]
10 Secrets of Luxury Hotel Websites (Part 1)
Unique amenities, exclusive experiences and personalized service used to be the proprietary domain of a luxury hotel … but now these offerings have become mainstream in any hotel from midscale […]
Airlines presented with in-flight ancillary opportunities via Wi-Fi rollout
2017 may only be a few weeks old but for a number of carriers, particularly those in Europe, it is shaping up to be a landmark year. While in-flight Wi-Fi […]
Get more Direct Bookings with a Winning (Hotel) Personality
Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the online presentation […]
How to create a 360-degree customer view using data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you […]
How to Send an Email that Gets Your Hotel Bookings
Email marketing is a much more personal way to communicate with your guests than ads, and it’s one of your strongest – and least expensive! – ways to drive direct […]
Common Pitfalls of Google Analytics Campaign Tracking
Here at Fuel, we are all about simple and effective marketing solutions. In fact, our tagline is “Hotel Marketing…Simplified.” We try to execute that philosophy in everything we do. Google […]
How Long Tail Keywords Can Drive Direct Bookings For Your Hotel
The most cost-effective way to drive traffic to your hotel website is organically, so it’s no surprise that hotel marketers want to learn more on how to do this effectively. […]
