technology

Conversational commerce (chatbots) may be in its infancy but now is the time understand how it fits into your digital strategy With social media came the dismantling of the wall […]

The amount of software that hotels use is increasing every year. Not all of it is necessary, but some of these tools are of course extremely useful. And as the […]

Though email offers a direct and personal channel to connect with users, it has become increasingly over-saturated in recent years and, thus, less effective for marketing. Data from the Mailchimp […]

Last week we discussed how major changes from Google in 2016 affected hotel marketing. In part 2 of our 2016 recap, we turn our attention to the changes made by […]

With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An official blog post marked the announcement from the Instagram team. There would now be […]

  Travel distribution faces a range of potentially huge disruptions over the next 10 years that will significantly impact industry players and their business models. We examine the potential disruptive […]

For an independent hotel, it is sometimes hard to get noticed. When a potential guest is searching for a hotel in their chosen destination, they tend to shop around. They […]

As 2016 winds down, we’re looking back at the major changes that impacted hotel marketing over the past year. For the most part, Google has influenced a lot of them, […]

More and more travelers prefer to make their hotel (or flight, or car) reservations directly on the brand’s website—direct bookings outnumber aggregator bookings three-to-one. Although the big online aggregators still […]

Hoteliers are increasingly using technology to increase personalization of services, and sources said the practice is opening new doors to directly connect with guests. Greg Horeth, COO of management company Spire […]