technology

The  hotel industry is at a pivotal moment, hyperpersonalization and need for commercial teams to have a 360 view of the customer is paramount

By taking a three-tiered approach to gen AI in marketing, companies can unlock the technology’s potential to help boost efficiency, effectiveness, and creativity

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.

While transitioning from legacy systems can be challenging, adopting attribute-based selling offers a promising avenue for hotels to increase profit

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

By applying these tips, you can put an end to long queues at the reception and, above all, ensure your guests arrive and leave your hotel with a smile

Potential of Generative AI to improve marketing ROI in travel sectors is enormous. We expect its adoption to be quicker than the shift to the internet

Hotel AI can offer a level of personalization for guests or potential guests who have never interacted with your hotel before

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data