social media

Facebook offers multiple ad types and formats, making it easy to hone in on your target audience and reach them at the right time in the conversion funnel

We look at the top performing Facebook ads images from the previous year to determine not only which are performing well, but the best practices to be true

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

In order to have effective messaging, companies need to first determine which social media platform is best for growing engagement

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance

With nearly 2.5bn monthly users, Facebook is by far the largest social media site in the world. No surprise it’s the most-used platform by marketers (93%)

Maintaining an active social media page but neglecting questions and comments is like managing a store and ignoring customers that raise a concern

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

There is no doubt a hotel should have an Instagram account. The tougher question is, what photos should independent properties be posting on Instagram?

With an Instagram business account, a whole host of options become available that can help your hotel qualify the time spent marketing on Instagram