social media

Try to imagine life today without social media. Can you? Do you want to? Most likely not. Social media is everywhere and it plays a uniquely essential role in our […]

Content marketing for hotels is one of the most powerful ways to find and attract loyal customers. The term content marketing was coined to describe particular strategies companies were using […]

With more than 1.86 billion active Facebook users, 284 million active users on Twitter, and more than 700 million Instagram users, the hospitality sector can no longer afford to ignore […]

Instagram is the best social media platform for engagement rates when it comes to visuals. And as a hotel, you know that visuals are a strong tool to sell your […]

With one of our largest clients being in the travel space, iProspect was invited to attend Facebook’s Travel Summit this week in their NYC office. The event, “Journeys Happen Here”, […]

Content marketing. You’ve probably heard this term being thrown around a lot over the past few years, but do you know how important content marketing for hotels is when it […]

Facebook is the largest social media community in the world, and still growing! In June 2017, it reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is […]

Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 […]

This has been an exciting year for digital marketing. Siri and Google alone are handling 452 billion voice searches per year and changes in consumer behavior are altering the nature […]

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]