social media

Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. NB: This is an article from Lodging […]

On the surface, Facebook and Instagram seem very similar. They are casual social media sites where friends connect with one another to stay informed and catch up on their daily […]

In case you missed it, here are some key updates from the big guns – Google, Facebook and YouTube – and emerging trends that you should care about. Some of […]

Recent research showed that over three billion people across the globe are now using social networks – not just to chat to family and friends, but to engage with brands […]

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. NB: This is […]

The importance of your hotel’s Instagram page is growing in lockstep with the popularity of the social media platform. Rest assured, it is not just for millennials… Not only does […]

After a tumultuous year for Facebook, it’s unsurprising that many of the company’s advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection […]

Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. NB: This is an article from eTourism But as with every other form of content […]

A strong social media presence allows hotels to connect with potential guests worldwide, showcase the type of experience they will have and hospitality they will receive during their stay, and […]

Social media has come a long way in a very short space of time (and hopefully so has your hotel social media strategy). Still relatively young, the original networking and […]