social media

Recently, Facebook announced that it would slowly be rolling out several updates and improvements to its business Pages’ features. It’s obvious that Facebook continues to optimize for mobile experience as […]

Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are […]

This year is set to be a big one for Instagram marketing. According to Social Media Examiner’s annual report, in 2018 some 69% of marketers plan to increase their investment […]

In 2018, an integral part of your digital marketing strategy should be having an active and engaging presence on social media. Stephanie Hilger, Director of Social Media at Blue Magnet […]

It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites, […]

What is your hotel’s digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content […]

For hoteliers trying to reach travel planners, Pinterest is one of the best social media websites to have a presence. 28% of daily users say that Pinterest is their go-to […]

Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel […]

Every social media platform has the ability to unlock the booking potential of your hotel, with the right engagement strategy. NB: This is an article from Siteminder Some may perform […]

Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need […]