social media

Social media can be challenging. The networks change so quickly and have such different structures, it can be easy to make design missteps that annoy users and dampen engagement.

Despite all the attention given to social media and mobile, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms.

Are there alternative ways to ‘buy’ followers? Definitely! Rather than paying for a specific headcount of new followers, there are other ways to invest your money in growing your social platform.

it may not be possible to determine the exact ROI on the time and money spent towards your hotel’s social media marketing, the numerous benefits of an active presence outweigh any cost.

We often refer to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk away, and expect to see red tomatoes growing on its limbs the next day.

Should you be developing an organic (unpaid) social media strategy or an advertising-based (paid) social strategy? The answer is: you should be building out both.

While appointment bookings don’t appear to be enabled on all accounts yet, we would imagine that it’s only a matter of time before all hotels can benefit.

Social media can be intimidating. Between constant updates and trending something or others, it’s a lot to handle. But, when used correctly, platforms like Facebook can be an incredibly effective tool.

In the last few weeks, the Facebook empire has made some big developments to their platforms that are directly relevant to hotels, resorts, and other businesses in the hospitality industry.

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.