social media

Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help gain more visibility and connect with potential, current, and past guests

No matter how hard you try, negative reviews are inevitable. From a lumpy pillow to a disappointing dinner, it is common for guests to share their story, tag brands on social media, naming and shaming

Recent reports confirm that digital touchpoints are integral to customer journeys in hospitality, opening up new opportunities for marketers to engage and inform.

It’s no secret that Instagram can be a fun and exciting way to bring your hotel’s story to life, but the struggle to balance quality of content with volume of content is a very real struggle for hoteliers.

While Instagram is based on creativity and building communities, some content creators tend to focus on clickbait and misleading content rather than information that ui useful to their followers.

Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.

Did you know that 61% of people booked a hotel after seeing it pop up on their social media feed? For today’s traveler, that perfect photo opportunity is make or break when […]

Even if you’re a veteran Facebook ads user, you may be guilty of making some of the errors on this list. But don’t feel bad! It can all be fixed. Here are some top mistakes that you want to avoid.

With the learnings from this Instagram blog series, hotel brands and marketers can be confident that what is being distributed on social media is continuing to gain credible traction with potential guests.

Whether it be accommodations, amenities, special promotions, or food and beverage features, utilizing an Instagram Grid takeover is a great way to show “wow factor”.