social media

Is your audience active on social media? How often do they engage with posts for competitors? Understanding your audience should come first

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

Your social media goals can be twofold: one group of posts to build and maintain brand awareness with another group targeted at inspired potential guests

In relation to bookings made in June, we can see 30% are for resorts or destination properties, 18% for rural properties and 24% for city/town properties

With hotels choosing to cease marketing when their doors closed, social media is a cost-effective way for hotels to re-establish their marketing funnel

Facebook Groups and Quora are your bridges to these conversations and connections, making them imperative for a well-rounded marketing strategy

As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. NB: This is an article […]

You’ve launched search and remarketing ads, updated your website, have a creative approach to social media engagement, and have conversion optimization in place to build your email list

Make organisation a priority during this downtime and audit your marketing assets. Salvage what you can from the current situation but push your team to create a robust comeback strategy plan

In a post-crisis world, many anticipate that the majority of your hotel’s business will com via drive markets. Reaching your drive market with appropriate messaging will be essential