social media

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case

Social media users not only want real-time, in-the-moment access to content but also the ability to select exactly what, when and how they’re accessing

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

Social media, which has been the main communication channels for most people during the global pandemic, has become a critical marketing tool for hotels

Experiential marketing, especially on social media, became one of those bright spots in 2020 and will continue to be even more important in 2021

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

Executing a strategic social media program has the potential of buoying a successful recovery and boosting long term business growth once the crisis is over

Will investment in social media benefit your hotel? After all, there’s no universal number that presents a desirable ROI

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options