social media

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

The future of hotel Facebook advertising will require smarter strategies and stepping out of comfort zones. Here are some options we recommend hotels test

Multilingual online traffic is higher than ever, so advertisers should implement multi-language Facebook ads to reach the greatest potential of customers

The complexity of a successful social media strategy has dramatically evolved. The recent pandemic has only stressed the importance of guest communication

Facebook marketing for hotels is much more effective than it was years ago. And if you are not doing it, you could be losing some valuable guests

One tool dedicated exclusively to restaurants and can help drive revenue from social channels is the official Facebook and Instagram “Reserve” button

When done correctly, social media can be a powerful tool to boost your hotel’s SEO power. NB: This is an article from Travel Media Group With better SEO, your hotel’s […]

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue