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segmentation

Micromarketing: What It Is and How To Do It

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

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Hotels Sentiment Survey Drive-In Destinations Thailand

Hoteliers are more optimistic toward Q4, with more than 70% of the hotels expect to see the occupancy reaching at least 45% in November and December

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Timeline For Targeting Specific Markets During Recovery

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property

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Have you Re-aligned your Marketing Strategy for a Domestic Market

One thing is very clear; international travel will be a rarity in 2020. It’s essential to update your digital marketing tactics to focus on domestic markets

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Using Data to Focus Your Marketing on Key Segments

Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.

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A How-To Guide For Targeting the ‘Drive’ Market

In a post-crisis world, many anticipate that the majority of your hotel’s business will com via drive markets. Reaching your drive market with appropriate messaging will be essential

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Why Segment is First Step to Creating More Personalized experiences for guests

Why Segmentation is First Step to Creating More Personalized Guest Experience

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

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How Segmentation Techniques Can Power Guest Loyalty

Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.

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5 Tips for a Better Guest Experience: Mid Stay

The following mid-stay guest engagement strategies can help you drive your property’s long-term growth in RevPAR, ancillary revenue, and guest satisfaction

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Identify, Segment and Target Your Hotel Customers

By attracting the right customers and having a good mix of the different market segments, you can optimise your hotel ADR and also mitigate the effects of seasonality which is vital to your hotel

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