segmentation

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property

One thing is very clear; international travel will be a rarity in 2020. It’s essential to update your digital marketing tactics to focus on domestic markets

Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.

In a post-crisis world, many anticipate that the majority of your hotel’s business will com via drive markets. Reaching your drive market with appropriate messaging will be essential

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.

The following mid-stay guest engagement strategies can help you drive your property’s long-term growth in RevPAR, ancillary revenue, and guest satisfaction

By attracting the right customers and having a good mix of the different market segments, you can optimise your hotel ADR and also mitigate the effects of seasonality which is vital to your hotel

Your property doesn’t only have one unique hotel marketing mix, but in fact has as many different marketing mix options as you have different market segments to target.

In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.