segmentation

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.

The following mid-stay guest engagement strategies can help you drive your property’s long-term growth in RevPAR, ancillary revenue, and guest satisfaction

By attracting the right customers and having a good mix of the different market segments, you can optimise your hotel ADR and also mitigate the effects of seasonality which is vital to your hotel

Your property doesn’t only have one unique hotel marketing mix, but in fact has as many different marketing mix options as you have different market segments to target.

In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.

Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.

Your hotel target market is one of the most effective ways of growing your business. NB: This is an article from Socialtables If you’re interested in finding more prospects who […]

Customer segmentation is a fundamental part of maintaining relationships, no matter what industry you’re in. Below, you’ll learn what customer segmentation is, how to do it for your company, the […]

The holidays are approaching and you want to sell out by November. NB: This is an article from Revinate Rather than blast your entire database the same message about the […]