segmentation
Micromarketing: What It Is and How To Do It
To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in
Hotels Sentiment Survey Drive-In Destinations Thailand
Hoteliers are more optimistic toward Q4, with more than 70% of the hotels expect to see the occupancy reaching at least 45% in November and December
Timeline For Targeting Specific Markets During Recovery
Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property
Have you Re-aligned your Marketing Strategy for a Domestic Market
One thing is very clear; international travel will be a rarity in 2020. It’s essential to update your digital marketing tactics to focus on domestic markets
Using Data to Focus Your Marketing on Key Segments
Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.
A How-To Guide For Targeting the ‘Drive’ Market
In a post-crisis world, many anticipate that the majority of your hotel’s business will com via drive markets. Reaching your drive market with appropriate messaging will be essential

Why Segmentation is First Step to Creating More Personalized Guest Experience
Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone
How Segmentation Techniques Can Power Guest Loyalty
Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.
5 Tips for a Better Guest Experience: Mid Stay
The following mid-stay guest engagement strategies can help you drive your property’s long-term growth in RevPAR, ancillary revenue, and guest satisfaction
Identify, Segment and Target Your Hotel Customers
By attracting the right customers and having a good mix of the different market segments, you can optimise your hotel ADR and also mitigate the effects of seasonality which is vital to your hotel