segmentation

With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction

The guest of the future lies among the rise of much more granular segments, subsegments and micro-segments focused on guest unique needs and desires

Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings

There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

While the basic principles of revenue management apply to all types of hotels, resort hotels have important strategic considerations

Unlock revenue growth in your hotel or lodging business with strategies like personalization, technology, targeted marketing, upselling, and more.

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

Not all market segmentation approaches are created equal. Precision and focus in defining market segments are paramount to excelling in the hotel industry

We will explore the effect of transient travelers on hotel revenue and strategies for capitalizing on this dynamic market segment