segmentation

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

While the basic principles of revenue management apply to all types of hotels, resort hotels have important strategic considerations

Unlock revenue growth in your hotel or lodging business with strategies like personalization, technology, targeted marketing, upselling, and more.

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

Not all market segmentation approaches are created equal. Precision and focus in defining market segments are paramount to excelling in the hotel industry

We will explore the effect of transient travelers on hotel revenue and strategies for capitalizing on this dynamic market segment

To stay competitive in the ever-evolving hotel industry, implementing effective customer segmentation strategies is not just an option, it’s a necessity

Catering to the needs of different types of hotel guests is crucial for enhancing the guest experience and driving growth in your hotel business

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies

Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation