search

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

Not only are you going to see image and video rich results along with generative AI answers, but you can now use images as part of your prompts/queries

Google Ads Extensions give you more space to add information about your hotel, often opening up unique messaging opportunities

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords

According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March

It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs