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Meta Vs Search PPC – Why You Need to be Doing Both
You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)
Spain: Strong German Travel Interest Uptick in Major Tourist Destinations
This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination
Travel Intentions for Spain Drop, with Balearic Islands Most Affected
Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave
Key to Recovery: How Can Hoteliers Capture Domestic Demand
Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market
Europe Travel Hot Spots: Spain, Italy & Greece, with Turkey Close Behind
Analysis of flight search data makes it possible to study trends in tourist demand, the travel preferences of travellers and regions with highest demand
Google Travel Adds Vacation Rentals Alongside Hotels in Search Results
But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs
Google Introduces Subtopic Rankings, a New SEO Opportunity
Google has confirmed that they launched their new subtopic rankings for certain queries. The idea lies in the ability of Google to create search diversity
Insights on Travel Impact, Middle East and Africa
While some countries are lifting travel restrictions, introducing opportunities for international and regional travel, others are implementing restrictions
Uncertainty Continues: Slowdown In Web Traffic, Pace And Pick Up
There was a slowdown in web traffic, pick up and pace across most markets, with Europe suffering consequences of a second lockdown
Lybra Integrates Future Flight Search Data for More Accurate Pricing
Future flight search data helps hotels increase visibility to travelers already planning a trip to their destination and earn more bookings
