sales

Think like a Revenue Manager and Increase Your Group Business Profitability

Here are five ways hotel sales teams can bridge the gap with revenue management to set up your group properly for profitability

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video thumbnail image of a discussion with cogwheel marketing about the need for hotel sales to think more like marketing if they are to drive topline revenue

To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

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How Revenue Managers and Sales Are Joining Forces

Sales and revenue managers goals must be clearly stated, mutually aligned with hotel revenue and profitability metrics, and agreed by the hotel GM

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How to Calculate Hotel Guest Acquisition Cost (GAC)

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

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Maximize Sales: How a Data Audit Reveals Untapped Hotel Profits

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes

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Total Revenue Management: No Chance Without Group Data

Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies

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Revenue Management: It’s Not Just for Revenue Managers Anymore

Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to

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Perfecting Your Hotel Gift Voucher Strategy

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

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RFP Responses (Pt 2): How Turning Down an RFP Can Still Drive Sales

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive

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RFP Responses (Pt 1): Why Hotels Should Reply to Every RFP

Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams

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