sales

Your revenue management processes should feed itself. Group bookings provide a base that drives up transient rates, in turn driving up group rates

Here are five ways hotel sales teams can bridge the gap with revenue management to set up your group properly for profitability

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

Sales and revenue managers goals must be clearly stated, mutually aligned with hotel revenue and profitability metrics, and agreed by the hotel GM

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes

Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies

Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive