sales
Experience vs. Data: A Tale of Two Commercial Managers
This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data
Understanding and Implementing Hotel Commercial Strategy
From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue
The Evolution of Unified Commercial Strategy in Hotels
Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over
Why a Hotel Commercial Strategy is Now Non-Negotiable
A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests
The Hidden Cost of Outdated Sales Methods in Hotel Group Sales
In the fast-paced world of hotel group sales, speed is crucial. However, the current outdated methods are slow and cumbersome
Avoid Sales CRM Overwhelm and Focus On Three Important Things
So many hotels underutilize their sales CRM. Developers of these systems have made them so complex that the basic, most important functions are buried
Rethink Your Hotel RFP Process to Win More Bids
If your sales team responds to every RFP without prioritizing high-value leads, you could waste time and lose inbound business
Breaking Down Silos: The Evolution of Hotel Sales Departments
The future of hotel sales lies in breaking down silos and fostering a collaborative, commercial mindset. Those who change will not only survive but thrive
Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study
Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’svalue to a hotel commercial operation. To bring their […]
Unlocking Excellence: Urgent Need for Unified Hotel Commercial Strategy
It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace