sales

Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links

We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages

We share eight strategies that are being used by top-performing hotels. Each one delivers real impact across sales, marketing, and revenue

Sales leaders must shift to a proactive “hunter gatherer” mindset to unearth new opportunities and strategically bridge the emerging revenue gaps

The rise of AI doesn’t mean the end for skilled commercial pros, but it calls for a change from routine tasks to strategic thinking and human skills

While properties carefully craft unique identities, their sales teams often rely on identical, cookie-cutter proposals that blur these crucial distinctions

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year