sales

This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on

Sales, marketing, and revenue teams are becoming commercial strategists using big data to identify high-margin customer segments and optimize channel costs

How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future

Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed

Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics

The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels

Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

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