sales

Sales and Revenue are not opponents. They’re two halves of the same engine. One brings in business, the other makes sure it’s profitable

What if forecasting could do more? What if it didn’t just tweak room rates, but actually took pressure off your team and boosted efficiency

It’s time to restore the GM as the orchestrator, the accountable owner of the guest journey who aligns all specialists around one narrative

Here are 13 actionable promotion ideas designed to help you not just fill rooms, but also maximize revenue from every part of your property

Two organizational models for hotel commercial work have emerged. The first is an evolution, which entails appointing a Commercial Director

Outdated room sales are the silent killer of hotel revenue, steadily eroding individuality, pricing power and guest trust

The practice of proactive outbound phone outreach remains a tool in the arsenal of event sales professionals, often refined with modern sales strategies

This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on

Sales, marketing, and revenue teams are becoming commercial strategists using big data to identify high-margin customer segments and optimize channel costs

How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future