sales

The symbiotic integration of sales and revenue management ushers in a transformative era in hospitality group sales

By integrating these five activities into your strategy, hotel sales teams can cultivate strong relationships, stay competitive, and meet their goals

We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

Whether you’re enticing clients with themed party packages or helping them envision their perfect event, a well-crafted holiday party proposal is key

The main reason why outbound sales strategies matter for is simple: cold, hard cash. Simple practices can put more dollars straight into your hotel

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

This article tells the stories of two commercial managers – one who still trusts his instincts and another who has fully embraced data

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over