sales

We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages

We share eight strategies that are being used by top-performing hotels. Each one delivers real impact across sales, marketing, and revenue

Sales leaders must shift to a proactive “hunter gatherer” mindset to unearth new opportunities and strategically bridge the emerging revenue gaps

The rise of AI doesn’t mean the end for skilled commercial pros, but it calls for a change from routine tasks to strategic thinking and human skills

While properties carefully craft unique identities, their sales teams often rely on identical, cookie-cutter proposals that blur these crucial distinctions

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

Let’s break down five facts that reveal just how crucial follow-ups and speed are in both the prospecting and proposal stages of hotel sales

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

The gap between a data-savvy hotel and those with outdated methods is growing fast and it directly affects your revenue, profit and market share

Whether upselling, re-engaging past inquiries, or creating enticing bundled offers, a proactive sales approach will optimize performance and profitability