sales
Room Distinctions to Revenue Engines: Rethink Hotel Sales
Outdated room sales are the silent killer of hotel revenue, steadily eroding individuality, pricing power and guest trust
Is Cold Calling an Effective Strategy for Event Sales?
The practice of proactive outbound phone outreach remains a tool in the arsenal of event sales professionals, often refined with modern sales strategies
3 Imperatives: New Playbook for Hotel Commercial Leaders
This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on
From Top Line Revenue to Bottom Line Profit
Sales, marketing, and revenue teams are becoming commercial strategists using big data to identify high-margin customer segments and optimize channel costs
Why Build a Commercial Strategy for Your Revenue Management?
How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future

Automation for Hotels: 7 Best Practices to Save Time
Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed

Data Overload? Turn Raw Numbers Into Smart Business Decisions
Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics
Evolving Your Hotel Sales Strategy with Attribute Based Selling
The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels
Driving Portfolio Profitability by Mastering the Guest Journey
Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey
Revenue Generation Actions To Maximize Transient Segments
Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps