rooms

No segment in hospitality is safe from demand drought. If there is no chance of making profit, wait it out, if there is chance of staying afloat, act on it

As you know the front office is the command post for your operation. Making sure you have solid internal controls at the desk is mission-critical

Renting out hotel rooms by the hour can have an unsavory ring to it. But how about by the workday for legitimate uses like temporary offices?

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested

Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items

Being adaptable and agile will be important to your recovery strategy as you navigate your hotel through these uncharted territories

For the moment, hotels will rely almost entirely on rooms revenue because, thanks to social distancing, things like restaurants and spas will be eschewed

Whatever you’re including in your room rates plan, keep in mind what will be operationally possible, and what guests will be comfortable with

Production statistics for every channel compared to the cost of distribution could easily give you the evidence of a revenue contribution for every channel and net rate (after cost breakdown) as well