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Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

Total hotel revenue optimisation is about every source of revenue at the hotel and understanding customer value. Shifting focus from top-line to bottom-line

Vaccination campaigns are fired up and countries are reopening. It’s time to look at a future where hotels will be able to operate in high demand again

Wholesalers sit between travel agents and your hotel to act as a middleman, sourcing and acquiring rooms, rates, packages in bulk before selling them on

Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers

If you are not already focused on hotel revenue generating ideas like room type upselling and room add-ons, consider these ancillary revenue streams

Understanding your unconstrained demand together with your yieldable capacity is necessary to make the best pricing and inventory management decisions

Muted occupancy and rate thwarted RevPAR growth in the month, down 85% YOY to €15.50. For the year, RevPAR was recorded at €32.84, down 72.7% YOY

Hotel revenue teams are having to adapt constantly as the situation with the COVID-19 pandemic continues to change on almost a daily basis