rightrevenue

video with adrienne hanna of right revenue asking has the role of the revenue manager really evolved

Has the Role of the Revenue Manager Really Evolved?

In today’s video we are joined by Adrienne Hanna, Founder of Right Revenue Our discussion covers a number of areas with the intention of trying to explore if the role […]

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Terrible Times for Hotels What Might our New Normal Look Like

Terrible Times for Hotels – What Might our ‘New Normal’ Look Like?

If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern

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Your Digital Marketing Checklist

Coronavirus – Your Revenue Strategy Checklist

There is perhaps some good news… The industry experts are predicting that when the revenue upturn comes back, it will come back quickly and we as an industry need to be prepared

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Coronavirus – Now is Not The Time to Panic and Cut Rates

Coronavirus – Now is Not The Time to Panic and Cut Rates

There is no doubt we are in a time of huge uncertainty and the immediate reaction is to drop rates, but my advice is don’t. Reducing rates does not stimulate demand as proven time and time again

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people holding pictures of faces reflecting the question hotels ask who is your guest

Personalisation starts and ends with you…

‘Personalisation’ is the buzz word in our industry at the moment and rightly so. NB: This is an article from Right Revenue Last week I had the pleasure of hosting […]

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4 balls of money growing like hotel incremental revenue

Forget the 4 P’s of Marketing and let’s look at the 6 P’s of Revenue

Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.

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telescope by the seafront increasing market visibility

How Will 2020 Shape Up For Hotels – My Top Ten Predictions

They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.

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stacks of coins reflecting the impact of the wrong hotel room price strategy

Booking.com change tactics – again! The threat continues…

Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]

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keyhole in a blackboard with data algorithms written on the board showing shift in revenue management paradigm

What is the Best Revenue Metric? Is ADR and RevPar Enough?

As Revenue Professionals, we all understand the power of numbers. We love data, we live for data and often we can drown in data… NB: This is an article from […]

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End of an Era, But What Can We Learn from Thomas Cook and Amoma collapse?

Where most hoteliers were sympathetic towards Thomas Cook, the same could not be said about Amoma, because their business model in the eyes of most hoteliers was unfair or even plain illegal.

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