Customers are already making choices based on a desire to have an ‘alternative product’ and the days when your options will have an effect on your revenue strategy are right around the corner
The traditional RFP season is almost upon us and whilst contracting can happen at any time, we are all used to the manic few weeks that is ‘RFP season’.
Not that long ago, an OTA was seen as a partner and often junior members of our teams were allowed to sign contracts without a second thought. My advice now, is to take back control.
Why Are we Dropping Rates so Close to Arrival Date? Most Revenue Managers would be used to pulling these figures and presenting them to the GM and perhaps getting ready for 40 lashes!!
Most of us realise that Booking.com have automatically opted our hotels into their new ‘Early Payment Scheme’, but what exactly does this mean and how does it doubly affect our hotels?
Utter the words ‘rate parity’ and we all shudder… after all, ensuring that we have the same rates on all channels isn’t always straight forward. Often the rates aren’t updated simultaneously on all channels but that is often the least of our problems.