rightrevenue

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

Investing in hotel technology may not be the answer to all of your problems, but the forward thinking hotelier will be adopting tech in the right places

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

Our customers have moved away from judging our product or deciding on where to stay based on star rating. We now have 3 very distinct customer types

OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs

I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them

It is time to determine how we will achieve top line budget goals whilst keeping bottom line costs in check. Revenue Management strategy plays a key role