If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern
There is no doubt we are in a time of huge uncertainty and the immediate reaction is to drop rates, but my advice is don’t. Reducing rates does not stimulate demand as proven time and time again
Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.
They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.
Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]
As Revenue Professionals, we all understand the power of numbers. We love data, we live for data and often we can drown in data… NB: This is an article from […]
Where most hoteliers were sympathetic towards Thomas Cook, the same could not be said about Amoma, because their business model in the eyes of most hoteliers was unfair or even plain illegal.
Customers are already making choices based on a desire to have an ‘alternative product’ and the days when your options will have an effect on your revenue strategy are right around the corner