4 forms of light reflecting evolution in the same way revenue management has evolved from purely to intuition to data driven decision making

Revenue Management Evolution: From Intuition to Data Driven Decisions

Clever hoteliers invest in technology whilst mentoring their valuable team members to allow them to grow and expand their revenue knowledge

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rocks balanced on each other reflecting the end of ota rate parity

The End of OTA Rate Parity

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

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man being attracted by a carrot in the same way hotels need to win back business from otas

Ten Tips to Help Win Back Business from OTAs

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

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man standing in front of calculations and algorithms reflecting the need to unlock efficiency and revenue utilising deep q learning with batch constraints

Ten Questions a GM Should Ask Their Revenue Manager

So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?

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smaller man standing by feet of much larger man showing disparity in size between otas and hotels

A Simple Way to Beat the OTAs

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

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hotel contactless touchless technology and the borader impact of software solutions in driving revpar growth

5 Reasons You Must Have Hotel Technology In Your 2023 Budget

Investing in hotel technology may not be the answer to all of your problems, but the forward thinking hotelier will be adopting tech in the right places

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man being attracted by a carrot in the same way hotels need to win back business from otas

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

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a hotel customers opinion, or review, is not as important for decision making

Forget Star Ratings… We Now Have 3 Types Of Customers

Our customers have moved away from judging our product or deciding on where to stay based on star rating. We now have 3 very distinct customer types

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two people tugging on money reflecting the parity issue exists on metasearch not just otas

Why Are We Still Allowing The OTAs To Gain The Upper Hand?

OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs

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sheep following each other like hotels follow competitor pricing

Don’t Be a Sheep: 5 Reasons Not to Follow Hotel Competitor Pricing

I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them

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